Marketing with a human story at its center.

50th Anniversary Gala & Golden Ticket

Campaign storytelling · email · social

For Girls Inc. of Greater Atlanta’s 50th Anniversary Gala, I helped turn a milestone celebration into a clear invitation to participate. I wrote the copy, designed the graphics, and built the Golden Ticket campaign emails, alongside social captions and visual assets. I also captured B-roll for an alumni-focused reel produced with PBI.

Outcome: The gala sold out at 300 guests. Total raised: $260,685 vs. a $180,000 target (+$80,685; about 45% above target). Golden Ticket sales: $11,000 vs. a $4,000 target (+$7,000; 2.75× target).

Bold & Brilliant Newsletter

Email design · copywriting · web content · SEO

I own the newsletter from concept to send: writing and designing each issue, building it in Constant Contact, creating supporting website and blog pages, optimizing them for search, and making the graphics that bring the stories together. The September issue connected event moments and program updates into a cohesive look at the organization’s work.

Outcome: September’s open rate reached 47%, up from 37% in August—a 10-percentage-point increase.

Sarah Jane Houston Ambassador Pilot

Partnership strategy · outreach · launch

Sarah Jane Houston is a community advocate, author, and former Girls Inc. participant whose “See It, Be It” initiative champions representation for young people. Bringing her back as the pilot ambassador gave the program a meaningful full-circle story: someone shaped by Girls Inc. could now help inspire the next generation. I helped launch the affiliate/ambassador program and recruit Sarah Jane, handling outreach, vetting, the proposal, agreement, and content launch. The pilot also created a framework for future partnerships that can extend the organization’s reach through authentic advocates.

Outcome: Increased brand awareness and led to high impact partnerships.